Stonewood Rebrand: Building Legacy, One Home at a Time

Sep 16, 2024  |   Sven Gustafson

Our rebrand represents an important moment in Stonewood’s history. Not necessarily a fresh start– but a new chapter. We are revealing and refinishing, bringing out the deep, rich grain that tells our story.

It was crucial that we represented who we are and who we’ve been but also where we are going. The Stonewood logo is a masterclass in minimalist design that cleverly incorporates multiple layers of meaning: Stonewood is not just a home builder; it’s a legacy crafter. For four generations, the Stonewood family has been perfecting the art of creating custom homes that are as unique as the families who inhabit them. The Stonewood logo encapsulates the essence of this multi-generational commitment to excellence. The shield shape speaks to the company’s role as a protector – not just of families through the homes they build, but of a tradition of craftsmanship passed down through generations.

The “SW” prominently displayed reminds clients that when they choose Stonewood, they’re not just getting a house; they’re getting a home infused with the Stonewood signature of quality. The diagonal split in the logo represents the perfect balance Stonewood strikes between honoring time-tested building techniques and embracing modern innovations. It’s a visual promise that your home will be built on a strong foundation of experience while incorporating the best of contemporary design and technology.

The vertical lines evoke the precision and attention to detail that goes into every Stonewood home. Each line, like each beam and board, is carefully placed to create a harmonious whole. The solid side of the shield represents the blank canvas that is each new project – full of potential and ready to be transformed by the client’s vision and Stonewood’s expertise.

In its simplicity, the logo reflects Stonewood’s straightforward approach to business: clear communication, transparent processes, and a focus on what truly matters – creating exceptional homes that will stand the test of time.

As a 4th generation builder, Stonewood doesn’t just construct houses; they build legacies. Each home is a new chapter in the Stonewood story, and a beginning of a new story for the family who will call it home. The Stonewood logo is a seal of quality, a promise of excellence, and a symbol of the enduring value of a home built to last for generations.

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